Twenty bloggers and influencers will visit Lower Silesia as part of the #SzlakMaSmak campaign organized by the Marshal’s Office of the Lower Silesian Voivodeship. Bloggers will show the charms and attractions of the region, as well as test local products.

“The #SzlakMaSmak campaign is the first such action organized on a larger scale in cooperation with opinion leaders. We hope that thanks to it more Poles will get to know Lower Silesia and its interesting history. The first mentions of viticulture in the region date back to the Middle Ages. Today the tradition is being rebuilt. We want to use this enormous potential, support local producers and encourage tourists to discover Lower Silesia. “ – says Cezary Przybylski, Marshal of the Lower Silesia Province.

ABOUT THE ROUTE

The Lower Silesian Beer and Wine Trail has existed since 2018 and brings together 31 sites. He connected passionate people – local brewers and winemakers. Its purpose is to facilitate sightseeing and encourage you to taste the local products.

“This is a route that should be discovered by everyone who is interested in artisanal products and wants to get to know Lower Silesia through cuisine. An ideal place for people who like active recreation in the bosom of nature and direct contact with producers ”– says Nestor Kościański, owner of the Moderna Vineyard.

Through the eye of a blogger

As part of the campaign about Lower Silesia, well-known and liked bloggers dealing with active sightseeing, cooking, tourism from the perspective of two wheels, and even broadly understood science will write:

Kołem Się Toczy, Beata Śniechowska, Wrocławskie Podróże Kulinarne, Crazy Nauka, Minta Eats, Bartek w Podróży, Zbieraj się, Silver Mint, Matka w Mieście, Atrakcyjne wakacje z dzieckiem, Wolnym Krokiem, Dziewczyna z butelką wina, Karoli Zdaniem, Dolny Śląsk dla Uli, Michał Brezdeń – nie tylko o podróżach, MaNa w podróży, Podróże i Fotografia – Łukasz Kędzierski, Wszędobylscy, Mamba on bike.

The blogger’s first glimpse of the trail is promising:

“Everyone knows the fact that Lower Silesia stands out from the rest of the country with its castles and beautiful views, but not necessarily with a rich brewing and wine tradition. It’s a pity! Because we travel all over Europe to see vineyards or try various drinks, when in our own country we also have such gems! I encourage you, I’m going on a bike there myself in a moment! “ – says Karol Werner, author of the blog Kołem się Toczy, one of the most recognizable bicycle travelers of the young generation.

Discover the trail with taste!