The New Era of Digital Tourism

Lower Silesia is a region with an exceptionally complex identity and a rich history, where nearly every site holds stories dating back centuries. PDW sp. z o.o., in cooperation with the Promotion Department of the Marshal’s Office of the Lower Silesian Voivodeship and key regional partners, such as Wrocław Airport and Lower Silesian Railways, is honored to present the project “Explore Lower Silesia”. This is an innovative mobile platform that transforms the way we experience the region’s cultural heritage by creating an integrated and cohesive narrative of its history. It’s not just a guidebook; it’s a digital time machine that, thanks to immersive technology, brings the past to life right in the places we pass by every day.

Technology in the Service of History A key element of the app is the use of 21st-century technologies, such as 3D reconstructions and 360° spherical panoramas, which provide a digital recreation of key stages in historical development. Users can view sites in their heyday by comparing historical visualizations with the current state of preservation of these monuments. The experience is complemented by professional voice-over narration and interactive storytelling, which makes history tangible and engaging for audiences of all ages.

Smart Features and Usability The “Explore Lower Silesia” app was designed as a comprehensive tool for the modern traveler:

GPS Navigation: This smart system guides users step-by-step through the region’s historic centers and most important trails.
Multilingualism: Full support for content in Polish, English, and German, which opens the region to tourists from around the world.
Availability: The app is available for free on Google Play and the App Store.
Education: These dedicated historical educational trails were designed to engage schoolchildren.

Regional Ecosystem and Partner Support is a tool for engaging local communities and boosting tourism throughout the province. Thanks to the “Partner Board” module, the app integrates with local events, concerts, and anniversary celebrations, serving as a dynamic city information portal. The system also offers support for the service sector, enabling the display of hotel and restaurant booking options, as well as access to an e-commerce module that facilitates the purchase of museum tickets and local souvenirs.

Summary: Synergy and Prestige Participation in the “Explore Lower Silesia” project offers cities and institutions a real opportunity to build a modern public profile and extend the length of tourists’ stays in the region through the power of synergy. The app combines history, architecture, and the latest technologies, serving as a prestigious showcase for the region that allows residents and visitors to experience—and even touch—the majesty of centuries past.

The app developed by PDW sp. z o.o. is a tool designed to enhance the region’s modern visibility. Thanks to our collaboration with the Promotion Department of the Marshal’s Office and numerous partners, we are creating a cohesive and prestigious offering that attracts tourists from around the world and strengthens local pride among residents.

Download the app and discover Lower Silesia like you’ve never seen it before!

App in the store App Store (iOS).

App in the store Google Play.

QR code for download: Explore Lower Silesia

Screenshot from the "Explore Lower Silesia" app — “Explore Lower Silesia” App

Lower Silesia in Your Pocket – A Revolution in Exploring the Region

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